Advertising

  As you all know, advertising is a process of giving a product a personality/identity through audio visual language. It is a comprehensively planned and launched effort. Advertising serves some purposes: 1. Introduces a new product in to the market. 2. Helps distinguish a product from its competitors. 3. Through persistent messages and associations, it creates a brand identity. 4. Sustains interest in an existing brand. 5. It creates brand loyalty. 6. Expands sales. 7. Creates new demand. 8. It creates a buzz and keep the idea of the product going. There are several forms of advertising,some of them are :-  1. Institutional Advertising  It is substantially different than hard sell that is involved in selling a product. The basic purpose here is to promote the image of the company. 2. Public Service Advertising  It typically involves generating and transmitting short and precise messages regarding a cause or a problem. The messages have to be dramatic to seek immediate attention and fo